HYARTS CULTURAL DISTRICT (Barnstable, MA)
Created a new brand identity for the local arts district of Barnstable, MA to link programming and activities to nearby downtown businesses. The identity created an effective way to market the creative community and infuse new life and energy to the area; creating a cultural destination for tourists and residents to enjoy.
The branding program included the primary identity as well as a graphic brand framework that was applied to all visual aspects of the project; identifying banners for all of the venues within the HYArts creative community, brochures and maps for use in rowboat kiosks, banners and street signage for events, and directional system used throughout the downtown area of Hyannis.
The program has been a success as has been implemented for several years.