BARD DAVOL
Bard Davol is known for its innovative hernia repair solutions – a leader in this healthcare segment. A series of acquisitions and innovative new products had expanded the product portfolio into several new areas. Brand positioning, messaging and a rebranding initiative was necessary to keep up with competition and to maintain the market-leader positioning.
As part of the rebranding effort while at Catalyst B2b, I was involved in the initial audit of the current brand, instrumental in the redesign of the new brand identity, the design, development of the master brand guide, and production of dozens of collateral and marketing materials that reflect the new look and messaging.